{"id":11007,"date":"2026-01-15T13:49:05","date_gmt":"2026-01-15T11:49:05","guid":{"rendered":"https:\/\/clorian.com\/?p=11007"},"modified":"2026-01-15T13:49:06","modified_gmt":"2026-01-15T11:49:06","slug":"clorian-ticketing-returns-to-fitur-with-new-innovations-for-the-tourism-and-cultural-sector","status":"publish","type":"post","link":"https:\/\/clorian.com\/en\/clorian-ticketing-returns-to-fitur-with-new-innovations-for-the-tourism-and-cultural-sector\/","title":{"rendered":"Clorian Ticketing returns to FITUR with new innovations for the tourism and cultural sector"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Clorian Ticketing will take part in <strong>FITUR 2026<\/strong> from <strong>January 21 to 23<\/strong> at <strong>IFEMA Madrid<\/strong>, <strong>stand 12B13<\/strong>.<br><\/li>\n\n\n\n<li>The company will deliver a presentation at the <strong>SEGITTUR Lab<\/strong> on <strong>Thursday, January 22 (4:00\u20134:45 pm)<\/strong>, focusing on <strong>increasing average ticket value and maximizing venue capacity<\/strong>, introducing <strong>dynamic pricing<\/strong> as a key innovation.<br><\/li>\n\n\n\n<li>Within the framework of the event, Clorian strengthens its international presence with a special focus on <strong>Mexico<\/strong>, the guest country of this edition, where it already works on projects such as <strong>Gran Acuario Mazatl\u00e1n<\/strong> and <strong>Casa Luis Barrag\u00e1n<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Madrid, January 14, 2026<\/strong> \u2014 Clorian Ticketing, a technology company specialized in the comprehensive and digital management of ticketing for venues and events, will once again participate in <a href=\"https:\/\/www.ifema.es\/fitur\"><strong>FITUR 2026<\/strong><\/a>, the leading international trade fair for the tourism sector, taking place from <strong>January 21 to 23<\/strong> at <strong>IFEMA Madrid<\/strong>. Clorian\u2019s continued presence at the event reflects its long-term commitment to the industry and its desire to keep supporting destinations, attractions and tourism venues in the evolution of their management and commercialization models.<br><\/p>\n\n\n\n<p>Throughout the three days of the fair, Clorian will be present at <strong>stand 12B13<\/strong>, where visitors will have the opportunity to meet part of the team and discover how a well-designed ticketing strategy can become a key lever to <strong>optimize revenues<\/strong>, <strong>improve occupancy<\/strong>, <strong>anticipate demand<\/strong>, and <strong>deliver smoother and more personalized visitor experiences<\/strong>. Clorian\u2019s approach combines <strong>technology, data and business consultancy<\/strong>, offering solutions tailored to the operational reality and strategic objectives of each venue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Strategies to optimize revenue and capacity: Clorian at the SEGITTUR Lab<\/strong><\/strong><\/h2>\n\n\n\n<p>As part of its agenda at FITUR 2026, Clorian will host a presentation at the <a href=\"https:\/\/www.segittur.es\/internacionalizacion\/proyectos-internacionalizacion\/fitur-know-how-export-2026\/\"><strong>SEGITTUR Lab 2<\/strong><\/a> focused on <strong>strategies to increase average ticket value and maximize capacity at tourism and cultural venues<\/strong>, introducing the use of <strong>dynamic pricing<\/strong> as a key innovation.<\/p>\n\n\n\n<p>The session will be led by <strong>David Casany<\/strong>, Project Manager at Clorian Ticketing and head of ticketing strategy for landmark venues such as <a href=\"https:\/\/www.casabatllo.es\/venta-entradas\/\"><strong>Casa Batll\u00f3<\/strong><\/a>, <a href=\"https:\/\/www.lapedrera.com\/es\/entradas\/\"><strong>La Pedrera<\/strong><\/a>, and the <a href=\"https:\/\/tickets.salvador-dali.org\/es\/\"><strong>Dal\u00ed Museum<\/strong><\/a>. Casany is currently driving the company\u2019s first major project in the North American market and has also worked directly on Clorian\u2019s projects in Mexico.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>Session details<\/strong><\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Date:<\/strong> Thursday, <strong>January 22, 2026<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Time:<\/strong> <strong>4:00\u20134:45 pm<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Venue:<\/strong> <strong>SEGITTUR Lab \u2013 FITUR 2026<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>Topic:<\/strong> Increasing average ticket value and maximizing capacity<\/li>\n<\/ul>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>During the session, Clorian will explore how <strong>data analysis<\/strong>, <strong>audience and channel segmentation<\/strong>, and <strong>intelligent availability management<\/strong> help balance <strong>profitability, occupancy and visitor experience<\/strong>, providing venues with practical tools to anticipate demand and make strategic decisions with a real and measurable impact on business performance.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWorking closely with high-demand venues and across very different markets has allowed us to clearly identify the real needs of tourism and cultural operators today. When ticketing is managed strategically and driven by data, it stops being a purely operational process and becomes a powerful growth lever that improves both business results and the visitor experience,\u201d<\/em> says <strong>David Casany<\/strong>, Project Manager at Clorian Ticketing.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:73px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Mexico, guest country and strategic market for Clorian<\/strong><\/strong><\/h2>\n\n\n\n<p>Clorian\u2019s participation in FITUR 2026 coincides with <strong>Mexico being the guest country<\/strong>, a priority market within the company\u2019s international growth strategy. Clorian already works on flagship projects in the country, such as <a href=\"https:\/\/granacuario.com\/\"><strong>Gran Acuario Mazatl\u00e1n<\/strong><\/a> and <a href=\"https:\/\/visit.casaluisbarragan.org\/mx\"><strong>Casa Luis Barrag\u00e1n<\/strong><\/a>, and is actively expanding its presence in the Mexican market by strengthening collaborations with high-impact tourism destinations and cultural venues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>A technology and strategic partner for the sector<\/strong><\/strong><\/h2>\n\n\n\n<p>Clorian Ticketing combines business consultancy with the development of its own SaaS platform to deliver a <strong>white-label, multi-channel solution<\/strong> integrating online and offline sales, B2B distribution, access control and advanced analytics. With extensive experience working alongside <strong>major tourism and cultural venues in Spain<\/strong>, the company managed <strong>more than 36 million tickets in 2025<\/strong>, consolidating its ability to operate in high-demand and highly complex environments. With a portfolio of <strong>over 200 clients<\/strong> nationally and internationally, Clorian positions itself as a <strong>long-term strategic partner<\/strong>, capable of supporting organizations in achieving sustainable business growth through data, technology and a strategic approach to ticketing.<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong>Practical information<\/strong><\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>FITUR 2026<br><\/strong> \ud83d\udcc5 <strong>January 21\u201323, 2026<\/strong><strong><br><\/strong> \ud83d\udccd <strong>IFEMA Madrid<\/strong> &#8211; <strong>Clorian Ticketing stand: 12B13<\/strong><\/h3>\n\n\n\n<p><strong>To attend the presentation or request more information:<\/strong> <a href=\"mailto:media@clorian.com\">media@clorian.com<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clorian Ticketing will take part in FITUR 2026 from January 21 to 23 at IFEMA Madrid, stand 12B13. The company will deliver a presentation at the SEGITTUR Lab on Thursday, January 22 (4:00\u20134:45 pm), focusing on increasing average ticket value and maximizing venue capacity, introducing&#8230;<\/p>\n","protected":false},"author":12,"featured_media":11008,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[228,229],"class_list":["post-11007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clorian-news","tag-fitur-en","tag-madrid-en"],"_links":{"self":[{"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/posts\/11007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/comments?post=11007"}],"version-history":[{"count":2,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/posts\/11007\/revisions"}],"predecessor-version":[{"id":11018,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/posts\/11007\/revisions\/11018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/media\/11008"}],"wp:attachment":[{"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/media?parent=11007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/categories?post=11007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/tags?post=11007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}