{"id":11341,"date":"2026-03-23T11:59:27","date_gmt":"2026-03-23T09:59:27","guid":{"rendered":"https:\/\/clorian.com\/bilhetica-eventos-musicais-babel-music-xp-2026\/"},"modified":"2026-03-23T12:20:45","modified_gmt":"2026-03-23T10:20:45","slug":"music-event-ticketing-babel-music-xp-2026","status":"publish","type":"post","link":"https:\/\/clorian.com\/en\/music-event-ticketing-babel-music-xp-2026\/","title":{"rendered":"Babel Music XP 2026: where technology is redefining music events"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Clorian Ticketing participated on March 19\u201320 at Babel Music XP 2026 (Marseille), one of the leading international gatherings for the music industry, reinforcing its position as a technology partner for event and festival management.<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/babelmusicxp.com\/en\/home-babel-music-xp\/\">Babel Music XP 2026<\/a> marked its third edition, consolidating its role as a key hub for the global world music and live performance ecosystem. Hosted in iconic venues such as La Friche La Belle de Mai and Dock des Suds, the event combined a professional marketplace, conferences, and showcases, positioning Marseille as a cultural and economic epicenter on the international music scene.<\/p>\n\n\n\n<p>With more than 1,800 accredited professionals \u2014 including promoters, festivals, agents, cultural institutions, and technology companies \u2014 Babel Music XP has become a key platform for generating business opportunities, fostering collaborations, and addressing the major challenges facing the sector: from artist internationalization to sustainability and evolving consumption models.<\/p>\n\n\n\n<p>In this context, <strong>ticketing for music events<\/strong> is emerging as a strategic tool to improve profitability, optimize operations, and deliver smoother audience experiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Ticketing software for events: a key driver of revenue growth<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Ticketing has evolved from a simple sales system into a comprehensive management solution for events, festivals, and cultural venues.<\/p>\n\n\n\n<p><a href=\"https:\/\/clorian.com\/en\/services\/\">Clorian Ticketing\u2019s platform<\/a> enables organizations to centralize all operations within a single system \u2014 online and offline sales, box office, access control, capacity management, and multichannel distribution \u2014 enabling a more efficient, connected, and scalable operation .<\/p>\n\n\n\n<p>With this approach, organizers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Increase revenue<\/strong> through strategies such as add-ons, audience segmentation, and average ticket value optimization.<br><\/li>\n\n\n\n<li><strong>Optimize capacity and access management<\/strong>, avoiding overcrowding and improving the visitor experience.<br><\/li>\n\n\n\n<li><strong>Make data-driven decisions in real time<\/strong>, adjusting pricing, schedules, and capacity.<br><\/li>\n\n\n\n<li><strong>Expand ticket distribution<\/strong>, connecting with OTAs, agencies, and international partners.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Digitalization of music events: trends shaping the industry<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>The live music industry is undergoing a rapid transformation driven by digitalization, changing consumer behavior, and the need to efficiently manage large audiences.<\/p>\n\n\n\n<p>Key trends shaping the sector include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The growth of <strong>online and mobile-first sales<\/strong>, with users expecting fast, seamless purchasing experiences.<br><\/li>\n\n\n\n<li>Increased use of <strong>real-time data<\/strong> to improve decision-making.<br><\/li>\n\n\n\n<li><strong>Dynamic capacity management<\/strong> to enhance audience experience.<br><\/li>\n\n\n\n<li>Diversification of <strong>distribution channels<\/strong> through international partners.<br><\/li>\n\n\n\n<li>A stronger focus on <strong>sustainability<\/strong>, reducing paper usage and optimizing operational efficiency.<br><\/li>\n<\/ul>\n\n\n\n<p>In this scenario, ticketing is no longer just an operational tool \u2014 it has become a core element in the growth strategy of events and festivals.s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><strong><strong><strong>Clorian Ticketing at Babel Music XP: strengthening presence in the French market<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Participation in Babel Music XP has allowed Clorian Ticketing to strengthen its position in France, one of Europe\u2019s most important cultural markets and home to a highly dynamic music ecosystem.<\/p>\n\n\n\n<p>During the event, <strong>Bruce Fontaine, Country Manager France<\/strong>, represented the company, building new connections with promoters, festivals, and cultural organizations, while identifying new collaboration opportunities within the French market.<\/p>\n\n\n\n<p>With a growing presence in France and projects in leading cultural venues, Clorian continues to advance its international expansion strategy, positioning itself as a key technology partner for the digital transformation of events and cultural venues.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/clorian.com\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-4-1024x576.jpg\" alt=\"\" class=\"wp-image-11328\" srcset=\"https:\/\/clorian.com\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-4-1024x576.jpg 1024w, https:\/\/clorian.com\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-4-300x169.jpg 300w, https:\/\/clorian.com\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-4-768x432.jpg 768w, https:\/\/clorian.com\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-4-1200x675.jpg 1200w, https:\/\/clorian.com\/wp-content\/uploads\/2026\/03\/Diseno-sin-titulo-4.jpg 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong><strong>Request a demo of our ticketing software for events<\/strong><\/strong><\/strong><\/h3>\n\n\n\n<p>If you are organizing a festival, concert, or managing a cultural venue, discover how our technology can help you:<\/p>\n\n\n\n<p>\u2714\ufe0f Sell more tickets.<br>\u2714\ufe0f Optimize your operations.<br>\u2714\ufe0f Enhance your audience experience.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/clorian.com\/en\/contact\/#form-contact-text\"><strong><strong><strong><strong>Request a demo and connect with our expert team<\/strong><\/strong><\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clorian Ticketing participated on March 19\u201320 at Babel Music XP 2026 (Marseille), one of the leading international gatherings for the music industry, reinforcing its position as a technology partner for event and festival management. Babel Music XP 2026 marked its third edition, consolidating its role&#8230;<\/p>\n","protected":false},"author":12,"featured_media":11352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[203],"tags":[976,338,977,377,978,979,230],"class_list":["post-11341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clorian-press","tag-babel-music-xp","tag-clorian-en","tag-franca","tag-francia-en","tag-marsella","tag-musica","tag-ticketing-en"],"_links":{"self":[{"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/posts\/11341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/comments?post=11341"}],"version-history":[{"count":1,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/posts\/11341\/revisions"}],"predecessor-version":[{"id":11343,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/posts\/11341\/revisions\/11343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/media\/11352"}],"wp:attachment":[{"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/media?parent=11341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/categories?post=11341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clorian.com\/en\/wp-json\/wp\/v2\/tags?post=11341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}