Madrid, January 26, 2026 — Clorian Ticketing reports a very positive assessment of its participation in FITUR 2026, an edition marked by the quality of conversations held, strong interest in innovation applied to ticketing, and high engagement during its presentation at the SEGITTUR Lab.

Over the three days of the event, the Clorian Ticketing team engaged with professionals from tourist and leisure venues across different segments, openly addressing some of the sector’s key challenges: how to grow revenue and occupancy without increasing operational complexity, while maintaining an optimal visitor experience.

Ticketing as a lever to evolve the business model

One of the key messages conveyed throughout FITUR was the importance of having a ticketing solution that enables organisations to explore and validate new business strategies in an agile, controlled and well-supported way. In a context of high demand and constant change, the ability to test, refine and scale initiatives such as dynamic pricing, audience segmentation or add-ons has become a clear differentiating factor for venues.

This approach was particularly highlighted during the workshop led by David Casany, Project Manager at Clorian Ticketing, where it was demonstrated how a flexible platform makes it possible to implement strategies such as advanced pricing by day, time slot or occupancy, automated promotions, product bundling and add-on sales—always with a progressive and measurable approach.

The workshop showed that success does not rely on making major changes overnight, but rather on introducing well-designed, incremental optimisations which, even when delivering moderate results, can generate a significant economic impact for the business.

Data and decision-making: from analysis to measurable results

Another key takeaway from this edition was the growing awareness across the sector of the need to leverage data and analytics to support decisions that directly impact business performance. In this context, the workshop showcased real-world examples of how real-time data analysis—such as attendance by day and time slot, or sales by product and channel—translates into concrete decisions on pricing, schedules and demand distribution.

Real production cases were shared, demonstrating how the effective use of data has enabled tourist venues to redistribute visitor flows, anticipate revenue, increase average ticket value and improve operational efficiency, highlighting the value of combining technology with strategic guidance in decision-making processes.

Strong engagement and interest in the SEGITTUR Lab workshop

The presentation held at the SEGITTUR Lab generated strong engagement from the very beginning, with numerous questions, discussions and sustained interest throughout the session. Attendees particularly valued the opportunity to review concrete figures and real-life scenarios, which helped translate strategic concepts into practical insights and visualise their potential impact on their own venues.

One of the most impactful takeaways was seeing how small improvements in pricing, time-slot distribution or additional services can lead to significant increases in annual revenue, reinforcing the idea that continuous optimisation is key to sustainable growth.

Mexico, guest country and a strategic market for Clorian in 2026

Clorian’s participation in FITUR 2026 also coincided with Mexico being the event’s guest country, providing a valuable opportunity to strengthen relationships and open new conversations in a market of major importance for international tourism.

For Clorian, Mexico represents a strategic market within its 2026 growth plan, particularly in the tourism and leisure venue segment. It is an environment with a strong presence of U.S. tourism—a market in which Clorian will also take an important step this year with the launch of a new travelling immersive experience. This project has posed a significant platform challenge and has enabled the development of new functionalities and capabilities, strengthening the company’s readiness to address international markets such as Mexico.

The conversations held during the event confirm the growing interest in solutions that combine technology, data and a strategic vision of ticketing, aligned with the needs of high-impact tourist destinations.

An edition that reinforces Clorian Ticketing’s positioning

Clorian Ticketing’s participation in FITUR 2026 reinforces its position as a technological and strategic partner for tourism and cultural venues seeking to evolve their ticketing model through an approach based on innovation, sector expertise and the trust built over more than 11 years of experience, supported by a broad network of clients.

The Clorian team returns from this edition with a very positive overall assessment, new relationships established, and the conviction that ticketing will continue to play a key role in the transformation and sustainable growth of the tourism and leisure sector.

Would you like to see how these strategies can be applied to your venue?

The Clorian team offers personalised demonstrations, analysing the specific needs of each project to drive business growth and enhance the visitor experience.

You can request a personalised demo here.