• Clorian Ticketing will take part in FITUR 2026 from January 21 to 23 at IFEMA Madrid, stand 12B13.
  • The company will deliver a presentation at the SEGITTUR Lab on Thursday, January 22 (4:00–4:45 pm), focusing on increasing average ticket value and maximizing venue capacity, introducing dynamic pricing as a key innovation.
  • Within the framework of the event, Clorian strengthens its international presence with a special focus on Mexico, the guest country of this edition, where it already works on projects such as Gran Acuario Mazatlán and Casa Luis Barragán.

Madrid, January 14, 2026 — Clorian Ticketing, a technology company specialized in the comprehensive and digital management of ticketing for venues and events, will once again participate in FITUR 2026, the leading international trade fair for the tourism sector, taking place from January 21 to 23 at IFEMA Madrid. Clorian’s continued presence at the event reflects its long-term commitment to the industry and its desire to keep supporting destinations, attractions and tourism venues in the evolution of their management and commercialization models.

Throughout the three days of the fair, Clorian will be present at stand 12B13, where visitors will have the opportunity to meet part of the team and discover how a well-designed ticketing strategy can become a key lever to optimize revenues, improve occupancy, anticipate demand, and deliver smoother and more personalized visitor experiences. Clorian’s approach combines technology, data and business consultancy, offering solutions tailored to the operational reality and strategic objectives of each venue.

Strategies to optimize revenue and capacity: Clorian at the SEGITTUR Lab

As part of its agenda at FITUR 2026, Clorian will host a presentation at the SEGITTUR Lab 2 focused on strategies to increase average ticket value and maximize capacity at tourism and cultural venues, introducing the use of dynamic pricing as a key innovation.

The session will be led by David Casany, Project Manager at Clorian Ticketing and head of ticketing strategy for landmark venues such as Casa Batlló, La Pedrera, and the Dalí Museum. Casany is currently driving the company’s first major project in the North American market and has also worked directly on Clorian’s projects in Mexico.

Session details

  • Date: Thursday, January 22, 2026
  • Time: 4:00–4:45 pm
  • Venue: SEGITTUR Lab – FITUR 2026
  • Topic: Increasing average ticket value and maximizing capacity

During the session, Clorian will explore how data analysis, audience and channel segmentation, and intelligent availability management help balance profitability, occupancy and visitor experience, providing venues with practical tools to anticipate demand and make strategic decisions with a real and measurable impact on business performance.

“Working closely with high-demand venues and across very different markets has allowed us to clearly identify the real needs of tourism and cultural operators today. When ticketing is managed strategically and driven by data, it stops being a purely operational process and becomes a powerful growth lever that improves both business results and the visitor experience,” says David Casany, Project Manager at Clorian Ticketing.

Mexico, guest country and strategic market for Clorian

Clorian’s participation in FITUR 2026 coincides with Mexico being the guest country, a priority market within the company’s international growth strategy. Clorian already works on flagship projects in the country, such as Gran Acuario Mazatlán and Casa Luis Barragán, and is actively expanding its presence in the Mexican market by strengthening collaborations with high-impact tourism destinations and cultural venues.

A technology and strategic partner for the sector

Clorian Ticketing combines business consultancy with the development of its own SaaS platform to deliver a white-label, multi-channel solution integrating online and offline sales, B2B distribution, access control and advanced analytics. With extensive experience working alongside major tourism and cultural venues in Spain, the company managed more than 36 million tickets in 2025, consolidating its ability to operate in high-demand and highly complex environments. With a portfolio of over 200 clients nationally and internationally, Clorian positions itself as a long-term strategic partner, capable of supporting organizations in achieving sustainable business growth through data, technology and a strategic approach to ticketing.

Practical information

FITUR 2026
 📅 January 21–23, 2026
 📍 IFEMA Madrid – Clorian Ticketing stand: 12B13

To attend the presentation or request more information: media@clorian.com