• After two years of sustained growth and the onboarding of landmark venues in Portugal, the company will take part in the country’s leading tourism event, showcasing its smart ticketing solutions for museums, parks, wine tourism and leisure attractions.

Lisbon, February 13, 2026 – Clorian Ticketing, a leading provider of ticketing solutions for cultural, tourism and leisure venues, will participate in Better Tourism Lisbon (BTL) 2026, taking place from February 25 to 27 at FIL – Parque das Nações. The company will be exhibiting at stand 3D42, where it will demonstrate how its technology enables more efficient, connected and experience-driven visitor management.

BTL Lisbon 2026: Portugal’s leading tourism event and a key meeting point for technological innovation

BTL is Portugal’s largest tourism event and one of the most important industry gatherings in Southern Europe, bringing together destinations, agencies, tour operators and international technology providers. With a strong focus on innovation, sustainability and the creation of new tourism experiences, the event has established itself as a strategic platform for knowledge exchange and business development.

Clorian arrives at BTL 2026 following a key phase of consolidation in the Portuguese market, where its ticketing solution has been successfully implemented at some of the country’s most prominent and high-traffic cultural and tourism venues. These include internationally renowned sites such as the Oceanário de Lisboa and Livraria Lello, which illustrate how Clorian’s technology supports the management of large visitor volumes while preserving experience quality and operational control.

Innovation in smart ticketing: capacity management, real-time data, and dynamic pricing

At BTL, the company will present the latest developments of its All-in-One ticketing solution, with a particular focus on advanced capabilities such as intelligent capacity management, real-time data analytics, and the evolution towards dynamic pricing models. These features are designed to redistribute demand, optimise revenue and reduce pressure on venues during peak periods, all through a single platform that centralises ticket sales, access control, multichannel distribution and data analysis.

According to Sara Pedrão, Country Manager at Clorian Portugal,

“Ticketing is no longer just a sales channel; it has become a key management tool. Today, it allows venues to control visitor flows, reduce overcrowding and make operational and strategic decisions based on real-time data, always with the goal of enhancing the visitor experience.”

During Better Tourism Lisbon 2026, the Clorian team will showcase how its white-label technology adapts to the specific needs of different segments across the tourism and cultural sectors, positioning itself as a flexible and scalable ticketing solution for multiple markets:

  • Ticketing solutions for museums and cultural venues, featuring time-slot capacity management, real-time access control and integration with OTAs and international sales channels.
  • Capacity management technology for theme parks and water parks, designed to handle large visitor volumes, optimise demand peaks and improve on-site safety and visitor flow.
  • Smart ticketing for zoos and aquariums, balancing animal welfare, capacity and visitor experience through responsible and controlled access management.
  • Digital solutions for wine tourism and experiential leisure, including time-slot booking systems, full autonomy in experience creation and connectivity with international distribution platforms.

As Pedrão adds,

“The use of real-time ticketing data has become essential to support operational and strategic decision-making, ensuring greater control without compromising the quality of the visitor experience.”

A long-term commitment to tourism in Portugal and the digital transformation of the sector

Through its participation in Better Tourism Lisbon 2026, Clorian Ticketing reaffirms its long-term commitment to the Portuguese market and to a more efficient, digital and sustainable tourism model, in which ticketing technology evolves beyond a purely transactional process to become a strategic tool for business management and growth.

Professionals interested in receiving personalised advice during the event are invited to contact the Clorian team and request a meeting by emailing comercial@clorian.com, or by visiting stand 3D42 from February 25 to 27, 2026.