Clorian closed, once again, it’s participation in the Feria Internacional de Turismo (FITUR) which was held between 24 and 28 January at the IFEMA exhibition centre in Madrid. As in previous editions, Clorian was present with a stand in the specialised area ‘FITUR Know How&Export’, where Spanish tourism companies can be found.

In this year’s edition of FITUR, the focus was on the promotion of sustainable tourism. Clorian stood out with a stand focused on consultancy and technological and digital transformation in the field of ticketing, keeping sustainability as its main objective. During the three days of the trade fair, Clorian was visited by international agencies, companies, event promoters and tourism institutions, among many others.

These meetings allowed us to generate synergies with new business opportunities, showing their interest in learning about our services as a comprehensive ticketing platform and consultancy company to improve the performance of tourist venues.

In addition to this, Clorian held a practical workshop given by one of the platform’s professionals, David Casany. The session was held on Friday 26th at 10am and was attended by several companies who wanted to learn more about the technology platform and the many possibilities it offers.

The workshop was called ‘Strategies to increase the average ticket and to maximise occupancy in tourist and cultural venues’ and presented the best solutions to improve the performance of the venues, through the use of Clorian’s platform.

FITUR, a record-breaking 2024

FITUR has concluded a new edition achieving record figures that reflect the growth that world tourism has experienced in previous years. Thus, FITUR has announced that a total of 250,000 people visited the fair, of which 153,000 were professionals. This represents an increase of 13.7% compared to 2023.

In addition to this, FITUR 2024 also broke a record for exhibition space, with a total of nine pavilions and the representation of companies from 152 different countries. In short, some 9,000 companies took part in the FITUR and generated 430 million euros in revenue for the city of Madrid.