On Tuesday 26th November, Clorian Ticketing celebrated its tenth anniversary at a special event in Madrid, which brought together many of the venues and promoters who rely on our platform. This event was not only an opportunity to commemorate a decade of innovation and success, but also to thank our clients and partners, who have been instrumental in this journey.

A shared experience

At the event, the interventions of relevant venues such as the Bernabéu Tour of Real Madrid, the Mosque-Cathedral of Cordoba, the Cueva de Nerja Foundation, Toledo Monumental – Toledo Tourist Bracelet and the cultural promoter Evolucionarte stood out. The participants shared how Clorian has transformed their daily operations and optimised their ticket sales and management processes.

Clorian Ticketing’s CEO, Francesc Cano, presented the technological advances achieved in recent years, as well as the innovation projects that will position Clorian at the forefront of ticketing in the future.

“With Clorian Ticketing we have successfully tackled one of the club’s biggest challenges: the transformation of our stadium. Their system has given us the flexibility we needed to smoothly adapt to the challenges arising from the works, such as the partial closure of the museum and other visitable areas.”

“The Bernabéu Tour is a very important asset for the club and thanks to Clorian we have been able to implement new business strategies. For example, cross-selling and upselling tools have allowed us to increase the average ticket.”

“Clorian has proven to be a versatile solution, allowing the Bernabéu Tour to seamlessly adapt to the possible challenges we face. This is especially important in a stadium designed not only for football, but to be a multi-event space, as the new Santiago Bernabéu will be.”

Maria Borras, Head of Sales Real Madrid Experience & MICE.

“The collaboration with Clorian has been fundamental to almost completely digitise the experience at the Mosque-Cathedral of Cordoba, from the purchase of tickets to the visit to the site, marking a before and after in our management. From the very first moment, they have been able to provide very quick and efficient responses.”

“In just five years, we have achieved that more than 60% of our visitors manage their access without going through the ticket office, which has optimised our human resources and improved the visitor experience.”

“Clorian has also been an essential ally in our post-visit communication, making visitors become active participants in the improvement of our management and in the development of future projects.”

José Juan Giménez Güeto, Spokesperson for Cabildo Catedral de Córdoba.

“Clorian has managed to adapt perfectly to the particularities of our tourist bracelet, facilitating more accessible online sales for our customers and allowing us to significantly improve conversion results.”

“The digitalisation driven by Clorian has allowed us to optimise resources and reduce cash payments thanks to the significant increase in online sales. We have also managed to integrate the city’s tour guides into the platform, improving coordination and the service offered.”

“Thanks to Clorian’s reporting module, we have detailed information about the visits with the tourist bracelet, which allows us to make more strategic and informed decisions for our business.”

Anastasio Gómez Hidalgo, Manager of Toledo Monumental – Toledo Tourist Wristband

“In temporary exhibitions, we work with very tight deadlines and we have found in Clorian the ideal partner for the production. It is very important for us to have a ticketing platform that accompanies us and adapts to all our needs”.

“We often need to adjust key aspects of ticket sales, such as capacity changes or promotions. Clorian’s support stands out for its speed, offering very short response times, regardless of the day.”

“For Evolucionarte, collaborating with Clorian has been key to multiply our efforts in such a complex process, where multiple interlocutors are involved. Thanks to their platform, we have achieved precise control of the costs associated with our exhibitions, thus maximising profitability.

Jesús Rodríguez, Manager of Evolucionarte

“Our venue is a prehistoric cave, where it is necessary to control very well each of the capacities of each session, as access is very limited for reasons of security, and with Clorian the management of the capacity is very well controlled. Managing groups is very simple at an operational level, which has allowed us to reduce the potential for human error”

“Clorian Ticketing has helped us incredibly with our internal operations with the accounting integration on their platform. Thanks to the automation of all processes, without the need for our staff intervention”

José María Domínguez, Manager of the Cueva de Nerja Foundation