What is the average ticket and how to increase it in museums and tourist or cultural venues?
Increasing the average ticket is one of the objectives to be taken into account for any tourist or cultural site such as museums or monuments. Getting each visitor to spend more during their visit not only increases revenue, but also enriches the user experience, making it more complete and satisfactory.
what is the average ticket?
The average ticket refers to the average spend of each visitor during their purchase, including entrance fees and additional products or services. Increasing this value not only improves the profitability of a venue, but also offers visitors a more complete experience by integrating additional services and products as part of their visit.
Strategies to increase the average ticket with the Clorian ticketing platform
The Clorian platform is designed to optimise every point of ticket sales, allowing additional products and services to be offered at the point of purchase. As a result, each venue can integrate strategies to increase the average ticket without complicating the purchasing process.
Packaging of products and services
One of the most effective ways to increase the average ticket is through the sale of packages that combine different products and services. For example, a museum can offer a combined ticket that includes access to the museum, an audio guide and a product from the shop. This increases the value of the product and, consequently, the average ticket.
Additional services and add-ons
During the purchase process, Clorian allows venues to offer additional services, i.e. extras that the customer can choose before finalising their purchase. Add-ons are products that are offered as an intermediate step to the main purchase and are dependent on the booking already generated.
The option to include add-ons in the purchase process in a strategic way, allows the user to consider including products or services that will make their visit experience more valuable.
The importance of the reporting module
The Clorian ticketing platform offers a reporting module so that venues can consult and download data related to ticket sales. This is undoubtedly a key tool for measuring whether a sales strategy has been successful or not. Thanks to these analytics, venues can identify which products or services are most in demand.
In short, the ability to increase the average ticket is essential for any tourism or cultural venue that wants to maximise its revenue and, in turn, offer a superior experience to its visitors.
With Clorian, each venue has a comprehensive and modular solution that facilitates the implementation of upselling or cross-selling strategies, adapting to the specific needs of each venue. Therefore, ticketing platforms such as Clorian help to transform each visit into a business opportunity.
